VISUAL IDENTITY
Visual identification program
CentrEau has developed a visual identity program to strengthen its reputation and contribute to a strong and consistent brand image. Any use of the CentrEau logo or name is subject to approval by the CentrEau team.
If you have any questions about CentrEau's visual identity and the use of its logo, please contact us at communication@centreau.org
Logo
In order to preserve the integrity and consistency of CentrEau's image, the logo must never be modified. Only the variants below are permitted:
Color palette
CentrEau's colors are key elements in our brand image. These colors appear in our logo, so they are the recommended colors to use for any product related to CentrEau.
CMNJ
100 / 15 / 0 /20
100 / 27 / 0 / 38
0 / 0 / 67
RVB
0 / 174 / 204
0 / 116 / 158
85 / 85 / 85
HEX
#00AECC
#00749E
#555555
OKLCH
0.69. 0.12. 216
0.53. 0.11. 233
0.45. 0.0. 00
Typography
Fonts Aptos and DM Serif Display are the official fonts for CentrEau documents.
Quote CentrEau
For any public mention or representation, you must display the CentrEau logo. It is also requested that you display the FRQ logo.
If the document does not allow the CentrEau logo to be displayed, the name CentrEau must appear clearly as a project partner, but it is not necessary to mention the full name of the center (Quebec Center for Water Management Research).
Example: "This project was funded (in whole or in part) by CentrEau, supported by the Fonds de Recherche du Québec – Secteur nature et technologies."
Writing
CentrEau is an organization that strives for inclusivity and accessibility, which is why inclusive writing, also known as gender-neutral writing, is used in all CentrEau-related writing and communications.
Here are some guidelines to follow to comply with CentrEau's inclusive writing policy.
Procedures to follow
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Use the doublet: Name both forms;
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Use ONLY parentheses as a truncated form to add the feminine form. Example: author(e), researcher(se), etc.;
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Use a collective noun (group, community, staff, etc.);
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Use a gender-neutral noun (same form for both masculine and feminine);
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Refer to people by a name that corresponds to their position or administrative unit;
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Use neutral pronouns.
Please note that these procedures are for writing in French.